Group Acumen was founded around this definition. We were born from the frustration of working our way through mountains of bureaucracy in order to address the real problems. At Group Acumen, we strive to live up to our own name.
The term "business acumen" can be broken down literally as a composite of its two component words: the Oxford English Dictionary defines acumen as "the ability to make good judgments and quick decisions". Given the standard definitions of business and what is "good" for business, a strictly literal definition would be "the ability to make profitable and quick business decisions."
Group Acumen is an impartial and independent creative agency helping to bring simplicity and clarity to design from what might, at first glance, seem complex. We listen. We respond. We deliver. It's really that simple.
We have experience with a broad range of clients and are particularly comfortable with fast-growth companies who have a clear vision for their marketing and online strategies. If you need a little assistance in this department we're still there for you every step of the way.
These days it seems that most creative agencies just aren't all that creative. They seem to take a me-too approach which defeats their entire existence. At Group Acumen we take pride in being different.